What We Do

dbeckMedia is dedicated to assisting the educational system, by helping teachers and principals communicate more effectively with students, parents, community leaders and the media. dbM has workshops designed to give educators the tools they need to their messages across, through public speaking, body language and creative writing. Now more than ever, good public speaking, in the classroom is extremely important. Our young people are living in a society where they are bombarded with electronic video games, faced paced cartoons, and the ever so entertaining internet. No longer can teachers go to the front of the class and simply recite information. They need good public speaking skills, and be able to “put on a show” that focuses on the lesson of the day.

As public relations specialists we serve as advocates for schools, universities, businesses, nonprofit associations, hospitals and other organizations to build and maintain positive relationships with the public. Publicity is a cost-effective marketing tool. All you need is a good pr agency combined with a professional writer to communicate your product, your ideas and your corporate identity. Our team at dbeckMedia is very skilled at making your company look good, getting out your message and getting the coverage you want?

At dbeckmedia, we believe reporters are ordinary people operating under extraordinary circumstances. We try to make their jobs easier. They are constantly looking for good and interesting stories. We give them just that. We also help our clients work with the media. We help them build productive relationships with the media so they can build long-lasting relationships with customers, shareholders, employees and other groups critical to their success.

Editors toss good press releases right into the newsroom trash if the headline is dull and lifeless. That's why writing attention-grabbing headlines is absolutely critical. When dealing with the media the who, what, where, when and why are still just as important as when we first learned to write. However, now there is a sixth element, why is it interesting, that often determines if your press release gets noticed. dbeckmedia finds the interesting aspect of your company or event, and pitches it to the media.

A media kit is a folder of information that helps reporters write an accurate story about your company or event. It should include whatever facts you want them to know about. Contents can include a history of your company, profiles of key executives, photos, a fact sheet about your organization, a business card and recent press releases and a small product sample. Media kits help reporters save time and improve accuracy because everything they need is at their finger tips.

Crisis are often fueled by the media. We understand how to interact with the media and develop messages that build our client's position. Our methods include getting together a team of clients, lawyers and public relations experts to handle sensitive situations. We deliver rapid and accurate responses for the public, shareholders, the media, and protect the company's image.